Since 1963 | 50 years of service and excellence
  1. Holding A Mirror Up To Leadership

    Sep 23, 2016  //  by admin  //  blog  //  No Comments

    What is it in a man or a woman that reveals itself in a following? Why do people follow someone to the ends of the world, so to speak? Why will someone work to exhaustion to help another’s business dream flourish? What goes into making a leader a leader? Culver-Newlin, setting the bar of leadership in the school and office furniture business for over 50 years, provides these guiding principles and character traits of the leader by holding a mirror up to leadership. Perhaps you’ll see someone you recognize. Perhaps you’ll see yourself.

     

    photo credit: photo.elsoar.com

    photo credit: photo.elsoar.com

    1. When surveying the forest, don’t miss the trees. The workforce is made up of individuals. Each person has hopes and fears, pleasures and pressures. Each person has the right to be treated with respect and consideration. Leaders must be people-readers, discerning how to interact with each one. Some people are the rough-and-ready type, while others need guided with a gentle style. Drawing the team into a well-working force is the accomplishment of a leader.
    2. Pick only the cream of the crop. Build your team of the best the resume stack has to offer. Make perfect position-fit choices. The right people in the right slots do their best work for the team. The leader has an eye for right-fit people.
    3. Sing the praises of your people. Let the whole office know when someone’s performed well. Everyone is inspired to do top-level work under the knowledge that anyone can receive appreciation and kudos for hard work and a job well done.
    4. Incorporate the proverbial sugar rather than vinegar. Persuade with explanations rather than issue orders. Take the time to share the vision of what the team is working for and why. Leaders are able to sell the idea clearly and concisely.
    5. Share the responsibility for success. Leaders trust the team they’ve built. Identifying and capitalizing on strengths promotes productivity and pride in the work accomplished. When we pull together and pool our abilities, there’s no end to what can be done. A leader delegates when  potential is recognized. Shared success is sweet success.
    6. Trust is a two-way street. A leader able to trust the team’s loyalty and support and work ethic is rich in workforce. And the team that can rest in the leader’s integrity, ethical behavior, and commitment to the team are fortunate, indeed. This leader earns the right to lead. Hard work and exceptional results come out of this lineup.
    7. Finding a calm port in a storm. When the going is rough, the leader remains calm and collected. Working together in the trenches is the leader’s method of operation. And creativity shines out of the dark when the team is boxed in and needs an out. The leader takes advantage of the collective brain power of the workforce assembled and implements brilliant ideas that are presented. The leader is also able to follow gut instinct to go in a different direction when that is needed. During tough times, humor breaks the hold and brings the energy level up. Morale lifts and light shines again. Everyone needs a break when the going is hard, and the leader is swift to use humor.

     

    Culver-Newlin has consistently been on the leading edge of school and office furnishings sales for over 50 years. Providing only the highest quality furniture for your office or school rooms, Culver-Newlin proves that leadership, teamwork, and excellent customer service are the secret ingredients of success. For more information, call 949-288-6739. We have the furnishings you’re looking for in our showroom and distribution center. Delivery and set-up are part of our commitment to you. Call Culver-Newlin today.

  2. Are Potential Customers Aware of Your Business?

    Sep 13, 2016  //  by admin  //  blog  //  No Comments

    Marketing never stops. So what’s your marketing strategy? A concise marketing plan to make potential customers aware of your business and services by fostering interest, closing new sales, and keeping those customers coming back for more is vital to the furthering of your business. Culver-Newlin, successfully in business for over 50 years, provides you with these marketing tools for building your company.

     

    photo credit: www.entrepreneur.com

    photo credit: www.entrepreneur.com

    1. The lifeblood of every business is the Referral Plan. Hammer this one out and put it into play. Have a clear, written provision for what the company does when referrals come in. Will you take a respectable percentage off the price of your products? Will you have a cash-back policy? Make the amount worth someone’s effort. Remember that word-of-mouth is the best advertising. Make contact with local businesses that have connections in some way with yours. Explain how they can help their clients by providing leads to continued services. For example, if they do siding, you can replace the windows. Make the deal sweet enough they’ll be happy to refer their customers to you.
    2. Provide educational Brochures to your clients. Print up brochures, and have plenty on hand, to give to everyone who walks in the door or asks, “And what do you do?” Eye-catching, interest-holding, clearly-worded brochures are effective spokespersons for your company. Concisely describe the business you’re in, the services you provide, and why you’re different from and superior to your competitors. Make these brochures personal to the client and the area you serve. Professionally produced, these are a great asset to you and your business.
    3. Reach new customers and keep in contact with previous clients with a Newsletter. Printed and distributed quarterly, packed with educational information about your business and services, newsletters build your reputation as a knowledgeable and at-hand professional. They’ll keep your company in the minds of those you’ve served in the past, and present you to those you’ve not previously reached.
    4. Go where the potential clients go: Social Media Marketing. Today, most clients looking for services simply Google for information. Be on top of SEO for your business. Keep your website sharp and up-to-date. Implement key words. Get reviews. Take advantage of links from both local and business-related websites. Connect with referral sources on Facebook and LinkedIn and join groups that are about your business. Keep an updated Facebook page for your company. Be on Twitter, have a website blog, post educational articles. The opportunities to interact and inform prospects and clients are nearly endless with social media marketing. Take advantage of it all.

     

    Implementing a clear marketing strategy ensures that potential customers are aware of your business and grows your business. Shape your business tactics to attract and keep the clients you need and are designed to serve.

     

    Culver-Newlin is dedicated to serving Southern California’s schools and businesses by providing quality furniture at affordable prices. Our customer service is peerless, and we intend to keep it that way. For the highest quality and latest innovations in school furnishings and for the modern, ergonomic workplace, call 949-288-6739 today for more information. We’ll set you up right.